MKF9441

Marketing in foreign environments (6 points)

(BUS)

Leader: Mr David Watson

Offered:
Not offered in 2003.

Synopsis: Topics include the distinctions in overseas marketing; environmental influences; marketing intelligence; marketing mix implications; export procedure.

Assessment: Seminar paper (2000 words): 20% + Major project (3500 words): 35% + Participation 10% + Examination (2 hours): 35%

Prerequisites: MKX9160