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Business marketing (6 points)


Leader: To Be Advised

Not offered in 2003.

Synopsis: Topics include introduction to business marketing; organisation buying; business marketing information; strategy in business markets; the business marketing mix; implementation of business marketing programs.

Assessment: Minor assignment (2000 words): 20% + Major assignment (4000 words): 40% + Examination (3 hours): 40%

Contact Hours: 3-hour class per week

Prerequisites: MKF9110, MKX9160

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