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MKF5381Business marketing (6 points)(BUS) Leader: To Be Advised
Offered: Synopsis: Topics include introduction to business marketing; organisation buying; business marketing information; strategy in business markets; the business marketing mix; implementation of business marketing programs. Assessment: Minor assignment (2000 words): 20% + Major assignment (4000 words): 40% + Examination (3 hours): 40% Contact Hours: 3-hour class per week |
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