MKF5381

Business marketing (6 points)

(BUS)

Leader: To Be Advised

Offered:
Not offered in 2003.

Synopsis: Topics include introduction to business marketing; organisation buying; business marketing information; strategy in business markets; the business marketing mix; implementation of business marketing programs.

Assessment: Minor assignment (2000 words): 20% + Major assignment (4000 words): 40% + Examination (3 hours): 40%

Contact Hours: 3-hour class per week

Prerequisites: MKF9110, MKX9160