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Independent research project (24 points)


Leader: Dr David Bednall

Caulfield Full year 2003 (Day)
Caulfield Full year 2004 (Day)

Synopsis: A major research project applying the procedures and techniques learned in MKF4030. Students prepare and write a report in such a way to pave the way for a higher academic degree in marketing or management or a career in business.

Assessment: Research report (20,000 words) assessed by two examiners (not including the student's supervisor): 100%

Contact Hours: No formal classes

Prerequisites: Enrolment in the BBus(Hons) program

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