MKF4061

Financial product development and marketing (6 points)

(BUS)

Leader: To be advised

Offered:
Not offered in 2003.

Synopsis: Theory and concepts that apply in the marketing function of a financial institution and practical applications of the relevant concepts within the financial sector.

Assessment: Assignment and coursework (5000 words): 50% + Examination (3 hours): 50%

Contact Hours: 3-hour class per week