MKF4000

Advanced marketing (6 points)

(BUS)

Leader: To be advised

Offered:
Not offered in 2003.

Synopsis: Contemporary issues facing marketing today; current trends and new areas of possible research; evolution of marketing thought; current demographic, economic, sociological, legal, and technological trends; the likely impact of these trends on marketing activities; different ways of planning for the future.

Assessment: Assignment (3000 words): 30% + Seminar presentation: 10% + Mini presentations: 10% + Class participation: 10% + Examination (3 hours): 40%

Contact Hours: 3-hour class per week