MKF3141

Issues in competitive advantage (6 points)

(BUS)

Leader: Mr Ian Walker

Offered:
Caulfield First semester 2003 (Day)
Caulfield First semester 2003 (OCL)
Malaysia First semester 2003 (OCL)
Singapore First semester 2003 (OCL)
Caulfield Second semester 2003 (Evening)
Caulfield First semester 2004 (Day)
Caulfield First semester 2004 (OCL)
Malaysia First semester 2004 (OCL)
Singapore First semester 2004 (OCL)
Caulfield Second semester 2004 (Evening)

Synopsis: The subject is designed to sensitise students to the issues which affect a firm's ability to compete effectively, and from which competitive advantage is derived.

Assessment: Minor assignment (2000 words): 20% + Major assignment (4000 words): 40% + Examination (2 hours): 40%

Contact Hours: 2-hour lecture and 1-hour tutorial per week

Prerequisites: MKF1120, AFF1110 and BTF1010