MKF2401

Marketing issues in packaging design (6 points)

(BUS)

Leader: Judy Robertson

Offered:
Caulfield First semester 2003 (Day)
Caulfield First semester 2004 (Day)

Synopsis: This unit is run jointly between the Department of Design and the Department of Marketing. The unit reviews the history of packaging, and the dual use of package in today's environment, specifically focusing on both the legal and social requirement of packages, alongside the branding implications. This unit features a studio component in which students are encouraged to design and create their own packages.

Assessment: Studio Project: 60% Examination (2 hours):40%

Contact Hours: 12 hours per week, 3 contact hours, 9 hours private study

Prerequisites: MKF1120 (or equivalent)