MGW3100

Festival and event management (6 points)

(BUS)

Leader: Dr Warwick Frost

Offered:
Berwick Second semester 2004 (Day)
Peninsula Second semester 2004 (Day)

Synopsis: This unit considers festivals and events as important and growing sectors of the tourism industry. Major topics include the nature, scale and scope of festivals and events, their economic impact and the importance of research and planning for their successful operation. Consideration is given to their social and environmental impacts and strategies for minimising any negative effects

Assessment: Two assignments (each 2500 words): 60% Examination (2 hours): 40%

Contact Hours: 3 hour class contact

Prerequisites: 72 credit points of study