MGF3401

Strategic management (6 points)

(BUS)

Leader: Dr Quamrul Alam

Offered:
Caulfield First semester 2003 (Day)
Caulfield First semester 2003 (Evening)
Caulfield Second semester 2003 (Day)
Caulfield Second semester 2003 (Evening)
Caulfield Second semester 2003 (OCL)
Malaysia Second semester 2003 (OCL)
Singapore Second semester 2003 (OCL)
Caulfield First semester 2004 (Day)
Caulfield First semester 2004 (Evening)
Caulfield Second semester 2004 (Day)
Caulfield Second semester 2004 (OCL)
Malaysia Second semester 2004 (OCL)
Singapore Second semester 2004 (OCL)

Synopsis: Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative positon of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Assessment: on-campus: Tutorial case studies: 20% + Major report (3000 words): 40% + Examination (2 hours): 40% + Off-campus: Assignment 1 (2000 words): 20% + Assignment 2 (3000 words): 40% + Examination (2 hours): 40%

Prerequisites: completion of 12 units of study