MGC6000

Qualitative business research methods (12 points)

(BUS)

Leader: Associate Professor Alan Simon

Offered:
Caulfield First semester 2004 (Evening)

Synopsis: The unit examines different types of research designs in business administration-related research. These are traditional deductive-nomenological designs, natural experimental designs, inductive designs such as generative research and case studies. Qualitative data production research techniques, such as historical analysis for concepts generation, content analysis, depth interviewing and four varieties of participant observation will be focused on. Sampling for qualitative research and ethical conduct of research will also be debated.

Assessment: Two assignments (3000 words each): 35% each + Group assignment (2500 words): 30%

Contact Hours: 3-hour class