MGC3110

Strategic management (6 points)

(BUS)

Leader: Ms Linda McGuire

Offered:
Clayton Second semester 2003 (Day)
Clayton Second semester 2004 (Day)

Synopsis: This unit follows MGC2110 and considers the practical applications of strategic management concepts and theories. Students are required to apply critical thinking and research skills to strategic problem solving in contemporary Australian cases. The emphasis is on analysis and judgement to identify strategic issues, evaluate options and recommend action.

Assessment: Group assignments (5000 words): 50% + Examination (2 hours): 50%

Contact Hours: 2-hour lecture per week and 1-hour tutorial per week

Prerequisites: MGC2110 or permission