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Data models for marketers (6 points)


Leader: Dr Ian Kirkwood

Caulfield Second semester 2003 (OCL)
Caulfield Second semester 2004 (OCL)

Synopsis: This is a unit in statistics designed for postgraduate students in marketing, with a strong emphasis on the use of statistical models in marketing research. Topics include: probability models; use of descriptive statistics; prediction; comparing populations; cross tabulation, ANOVA and regression models; use of Excel in statistics.

Assessment: Assignments: 50% + Examination (2 hours): 50%

Contact Hours: 12 hours

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