ECF3120

Consumer economics (6 points)

(BUS)

Leader: Dr Rebecca Valenzuela

Offered:
Caulfield First semester 2003 (Day)
Caulfield First semester 2004 (Day)

Synopsis: Economic principles underlying consumer choice and demand; economic models of household consumption behaviour; analysis of consumption of durable goods, public goods and environmental goods. The role of government over labelling requirements and other forms of consumer protection; an impact analysis of alternative market structures and a globalising economy on consumer demand; an analysis of the impact of e-commerce on consumer welfare through information content analysis, valuation of e-search mechanisms, and assessment of on-line product trial systems and similar options.

Assessment: Case study presentation: 25% + Mid-term test: 15% + Examination (2 hours): 60%

Contact Hours: 3 hours per week

Prerequisites: ECF1100, ECF2100, or equivalent