COM3060

The Practising Consultant (6 points)

(ARTS)

Leader: Leanne White

Offered:
Clayton Second semester 2003 (Day)
Caulfield Second semester 2004 (Day)
Clayton Second semester 2004 (Day)

Synopsis: This unit explores the nature of work in the communications and cultural industries (publishing and new media, newspapers, public relations, tourism, community arts, etc.). It will include fieldwork excursions, guest lectures, case study approaches drawing on the experience of selected individual professionals. Reading will accompany lectures and practical fieldwork tasks. Students will be expected to formulate and (with assistance) work on their own consultancy/intern project. Related topics include the creation and supervision of teams; use of specialists, information technology, media skills, publishing and other topics.

Assessment: Minor Project (1000 words): 20% + Major Project (2500 words): 40% + Examination (1000 words): 20% + Tutorial Presentation: 10% + Attendance and Participation: 10%

Contact Hours: 3 hours (2 hour lecture and 1 hour tutorial)

Prerequisites: First year sequence in Communication