BTX9890

Law, privacy and ethics in marketing (6 points)

(BUS)

Leader: Mr Brendan Sweeney

Offered:
Not offered in 2003.

Synopsis: Topics include law and regulations relevant to contract, delivery, advertising and distribution; information privacy law and ethics; self-regulation; corporate compliance.

Assessment: Seminar presentation and paper (1500 words): 15% + Research Paper (3000 words): 35% + Examination: 50%

Contact Hours: one week block