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International Tourism Marketing (12 points)


Leader: Jeff Jarvis

Not offered in 2003.

Synopsis: An overview of international tourism from a cost/benefit approach. Principles of international marketing. Australia's international marketing strategies, especially regarding Japan, Europe, UK and Ireland, North America, New Zealand and Asia.

Assessment: Assignment (7000 words): 45% + Class participation: 15% + Examination (2 hours): 40%

Contact Hours: 3-hour seminar per week

Prerequisites: ATM5010

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