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Tourism Industry and Marketing (12 points)


Leader: Jeff Jarvis

Clayton First semester 2003 (Evening)
Clayton First semester 2004 (Evening)
Clayton Second semester 2004 (Evening)

Synopsis: An interactive system perspective on the operation of the tourism industry. Principles of marketing applied to the tourism industry. Topics include the tourism industry today, the macro and micro economic perspective, marketing research and analysis, the marketing mix, segmentation, target marketing, marketing strategy, communication methods, advertising, public relations and publicity on the internet.

Assessment: Major group assignment (7000 words): 45% Class participation: 10% Examination (2 hours): 45%

Contact Hours: 3-hour seminar per week

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