WMN2030

Women,Media and Consumption: Feminist Cultural Studies

(ART)

Jane-Maree Maher

6 points + 2 hours per week + first semester + Clayton and Caulfield + Prerequisites: A first year sequence.

Synopsis: This unit introduces the growing field of feminist cultural studies by exploring how questions of women and gender relate to the fields of media and consumption. The unit examines popular culture and its consumption, enabling studens to explore a number of approaches to the field including: critiques of mass cultural production, advertising and marketing analyses of how cultural meanings are made (including audience response approaches): media content analysis; and feminist (and other) approaches to popular sub-cultures.

Assessment: Bibliographic/research skills exercise (1000 words): 20% + Essay (2500 words): 50% + Class test (1 hr, equiv. 1000 words): 20% + Class participation: 10%