VCO2401

Advertising design 1

(A&D)

3 points + 2 studio hours and 4 independent study hours per week + Second semester + Caulfield + Corequisites: VCO2104

Synopsis: Introduction to the specific skills, demands, practices and opportunities of advertising. Assigned projects involving press, print, signage and television applications, explore the parameters, opportunities and constraints of these various contexts. Students develop basic skills in all areas of advertising including concept creation, visualisation, copy writing and art direction. The ethics of practice and the moral responsibility of advertising creators are actively discussed and debated.

Assessment: Major projects: 60% + Minor projects: 40%