PPR3702

Creating a multimedia enterprise

(A&D)

6 points + 4 hours for lectures/seminars/tutorials and 8 independent study hours + Second semester + Berwick + Prerequisite: IMS2404

Synopsis: This subject aims to give students an outline of the basic business skills which are needed to maintain a career in the multimedia industry and to manage and run a multimedia business. It provides students with a broad overview of the nature of the multimedia industry and the sort of companies, which occupy it.

Assessment: Examination: 60% + Assignments: 40%