MKX5461

Contemporary issues in marketing

(BUS)

To be advised

6 points + 30 hours of seminar presentations + First and second semester + Caulfield and other campuses from time to time + Prerequisite: Six graduate level units with a sequence in marketing + Prohibition: MKX5301

Synopsis: This subject provides students with an in-depth exposure to contemporary issues in marketing and in particular to the relationship between observed marketing practice and extant marketing theory. Taught in seminar format, the subject requires significant interaction between students and presenters.

Assessment: 5000 word report: 100%