MKW3671

Advertising campaigns

(BUS)

Mr Peter Scholem

6 points + 1-hour lecture and 2-hour tutorial/workshop per week + Second semester + Berwick + To be taken by Berwick BComn students completing the advertising major + Prerequisite: MKF3621 or MKW3621

Synopsis: An integrative experience using the advertising theory and processes to which students have been exposed through their course. Students will further study and use campaign planning and management tools. They will create from briefs two major advertising campaigns.

Assessment: Minor individual/team assignment: 20% + Major individual/team assignment: 50% + Examination (2 hours): 30%