MKW3481

Logistics and channel management

(BUS)

To be advised

6 points + 2-hour lecture and 1-hour tutorial per week + First and second semester + Berwick + Prerequisite: MKF1120 or MKW1120

Synopsis: Structure, function and management of marketing channels. The role of logistics and customer service focusing on the strategic and operation decisions in inventory management, warehousing and transportation; channel design models and management of channels including the role of power. Business applications including packaged consumer goods, utilities, telecommunications, pay TV and service-based products.

Assessment: Minor assignment (1500 words): 10% + Group major assignment (4000 words): 25% + Group seminar presentation: 10% + Examination (3 hours): 55%