MKW2601

Destination marketing

(BUS)

Ms Maureen Griffiths

6 points + 2-hour lecture and 1-hour tutorial per week + Second semester + Berwick + Prerequisite: MKW1600

Synopsis: The development and implementation of a marketing plan, development of promotional strategy for destinations, managing destination demand, developing and managing destination image, developing marketing plans for domestic and international destinations.

Assessment: Individual assignment 1 (2500 words): 25% + Individual assignment 2 (2500 words): 25% + Examination (2 hours): 50%