MKW2241

Advertising copywriting

(BUS)

Mr Peter Scholem

6 points + 1-hour lecture and 2-hour tutorial per week + First semester + Berwick + Prerequisite: MKW2211

Synopsis: Communication theory applied to advertising copywriting primarily for television, radio and print media. Theory and practice of television and radio production. Students will be taught to work from well focused briefs to generate creative executions which produce targeted audience response, while working within ethical and legal frameworks.

Assessment: Twelve written assignments (total 5000 words): 40% + Team assignment (2000 words): 20% + Examination (2 hours): 40%