MKP9760

Agribusiness channels

(BUS)

Mr Peter Dapiran

6 points + One-week module + First semester + Peninsula

Synopsis: The marketing channel including participants, intermediaries, environment, behaviour processes, conflict, power, control, leadership and product design within the agribusiness sector. Channel topics include designing the channel, selecting members, managing, appraising performance and channel communication. Other topics include logistics, sales and sales management, industrial marketing and retailing.

Assessment: Case studies: 25% + Assignments (2000 words): 30% + Management game: 15% + Examination (2 hours): 30%