MKP5331

Agribusiness planning

(BUS)

Dr Lawrie Dooley

6 points + One week block + Second semester + Peninsula + Prerequisite: MKP9770

Synopsis: Topics include role and benefits of planning; types of planning; development of strategic and marketing plans; implementation of plans.

Assessment: Review paper (4500 words): 45% + Case studies and class exercises: 15% + Major assignment (4000 words): 40%