MKG9470

Marketing management

(BUS)

Mr Manir Zaman

6 points + Gippsland, OCDL + 12 hours per week + First semester + Prohibition: MKG9401

Synopsis: Evolution of marketing theories and concepts, marketing in organisations, market planning, control and research, the environment of marketing, market segmentation, marketing mix strategy development, buying behaviour and international marketing.

Assessment: Two assignments (each 2000 words): 40% + Examination (3 hours): 60%