MKG9444

Marketing in a foreign environment

(BUS)

Mr Mike Willis

6 points + Gippsland, OCDL + 12 hours per week + First and second semester + Prerequisite: MKG9401

Synopsis: Environmental factors affecting marketing activities in foreign markets, the field of international marketing, research for marketing in foreign environment, entry strategies, marketing mix for foreign markets; planning, implementation and controlling marketing strategies in foreign markets.

Assessment: First assignments (2000 words each): 20% + Second assignments (3000 words each): 30% + Examination (3 hours): 50%