MKF9541

Field project

(BUS)

6 points + No formal classes + First semester + Caulfield + Prerequisite: MKF9521

Synopsis: Company analysis and country market analysis culminating in the preparation of a detailed marketing plan or other approved project for an existing company and products. The project will utilise all of the skills established in previous subjects and through action-learning, relate these skills to actual marketing situations. The project will take the form of a proposal or a submission to management.

Assessment: Assignment (9000 words) 90% + Study proposal: 10%