MKF9420

E Business

(BUS)

Dr Chris Dubelaar

6 points + 3 hours per week + First and second semesters + Caulfield

Synopsis: The primary aim of this unit is to introduce concepts, theories and issues associated with a first exposure to e-business. The unit will raise a number of issues and topics around e-business in a survey of the main points that students need to consider in advancing their understanding of what e-business is and how it works. This unit is based upon lectures, cases, class discussions and guest speakers. All of this is a reflection of the dynamic nature of the subject matter and represents our efforts to make certain that the material discussed in class is leading edge, up to date and in tune with what is going on in the area.

Assessment: Case analysis: 20% + Academic paper: 30% + Practical work: 50%