MKF5381

Business marketing

(BUS)

Not offered in 2002

6 points + 3-hour class per week + Caulfield + Prerequisites: MKF9110, MKX9160

Synopsis: Topics include introduction to business marketing; organisation buying; business marketing information; strategy in business markets; the business marketing mix; implementation of business marketing programs.

Assessment: Minor assignment (2000 words): 20% + Major assignment (4000 words): 40% + Examination (3 hours): 40%