MKF5271

Brand management and planning

(BUS)

To be advised

6 points + 3-hour class per week or equivalent in module form + First and second semester + Caulfield + Open Learning Australia + Prerequisites: MKF9110, MKX9160

Synopsis: Brand management and product development; identifying, developing and testing product ideas; brand positioning; selected current topics.

Assessment: Two projects: 50% + Participation: 5% + Examination (2 hours): 45%