MKF5260

International marketing

(BUS)

Mr David Watson

6 points + Summer semester and/or block mode + Caulfield

Synopsis: Non-domestic market opportunities and appropriate techniques to identify, develop, monitor and manage the international environment.

Assessment: Seminar paper (2000 words): 20% + Major project (3500 words): 35% + Participation: 10% + Examination (2 hours): 35%