MKF5200

Assessing marketing performance

(BUS)

Mr Ken Grant

6 points + 3-hour class per week + First and second semester + Caulfield + Prerequisites: MKF9120 and MKX9160

Synopsis: Evaluation of a marketing program is a critical ingredient of the marketing director's role. This subject examines various means of diagnosing, assessing, tracking and evaluating performance and modifying actions to improve marketing operations.

Assessment: Syndicate presentations: 20% + Major assignment 40% + Examination: 30% + Class participation and contribution: 10%