MKF4631

Advanced buyer behaviour

(BUS)

Dr Steven Kates

6 points + 3 hours x 13-week semester basis or block mode + Second semester + Caulfield

Synopsis: 'Scientific explanations' of behaviour and causal, causal-temporal and teleological paradigms. How various branches of philosophy, psychology and sociology contribute to a multidisciplinary approach to the building of marketing theory.

Assessment: Group assignment/Project (4000-5000 words): 25% + Seminar presentation (specific issue/case study 3000 words): 20% + Literature review (2000 words): 15% + Examination (2 hours): 40%