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MKF4010Developing a marketing orientation(BUS)
Dr Jodie Conduit 6 points + 3-hour class per week + Second semester + Caulfield Synopsis: The current culture of an organisation; the impact of sub-parts on overall culture; a 'marketing culture'; a customer-driven approach; the critical elements in developing an internal marketing strategy; the critical elements in developing a corporate image; implementing a marketing orientation. Assessment: Case study (4000 words): 40% + Mini presentations: 10% + Class participation: 10% + Examination (3 hours): 40% |
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