MKF3381

Retail case studies

(BUS)

Mr Michael Morrison

6 points + OCDL + First semester + Prerequisite: MKF1500

Synopsis: Study of a series of retail business cases enabling students to analyse and evaluate retail strategies, management issues and business performance; implementation issues and the integration of all business functions (financial, marketing, human resources, operations and logistics).

Assessment: Case study reports (10,000 words): 100%