MKF2331

Retail promotion

(BUS)

Ms Stella Minahan

6 points + OCDL + First semester + Prerequisite: MKF1120 or MKW1120

Synopsis: The role of retail promotion and advertising and how it can be made more effective through advertising management, in-store marketing and promotion and direct marketing.

Assessment: Written (6000 words): 60% + Examination (2 hours): 40%