MGX5560

Case studies in services management

(BUS)

Ms Linda McGuire

6 points + Second semester + One 3-hour class per week, Caulfield + Eleven hours of private study per week, OCDL + Prohibited combination: MKF5630

Synopsis: This unit examines issues in services management. The objective is for students to identify and think critically about strategy problems services. Case method is used to enable students to apply theories, and critically reflect on the application of analytical techniques to strategy problems.

Assessment: On-campus: Syndicate group case: 40% + Project or case report (4000 words): 60%. Off-campus: Individual presentation and commentary: 40% + Project or case report (4000 words): 60%