MGW3540

International tourism management

(BUS)

Associate Professor Yvette Reisinger

6 points + One 2-hour lecture and one 1-hour tutorial per week + OCDL, approximately 12 hours per week + Berwick, second semester + Prerequisite: MGB1501 or equivalent + Prohibitions MKB3540, MKG3540

Synopsis: Destination organisations, destination area development, management for sustainability, marketing planning and research, target marketing, tourism and the community.

Assessment: Two essays (3000 words each): 25% each + Examination (3 hours): 50% + The examination must be passed in order to pass the subject.