MGG9540

Tourism management B

(BUS)

Not offered in 2002

Mr Damian Morgan

6 points + Gippsland, OCDL + 12 hours per week + Second semester + Prerequisite: Graduate Certificate of Business (Tourism Operations) or equivalent

Synopsis: Destination area organisations, destination area development, management for sustainability, the socio-cultural environment; economic sustainability, marketing planning and research, target marketing, tourism and the community.

Assessment: Assignments (5000 words): 50% + Examination (3 hours): 50%