MGF3421

Introductory management research methods

(BUS)

Dr Marilyn Fenwick

6 points + 2-hour lecture and 1-hour tutorial per week + Caulfield + OCDL + First semester + Prerequisite: Completion of 12 units of study + Honours students are required to study unit on-campus

Synopsis: Basic introduction to research design in management; types of research designs; qualitative and quantitative data collection and measurement techniques; coding data; reliability and validity; qualitative and quantitative methods of analysis; interpreting and discussing results; structuring and writing the research report; integrating individual research into overall management literature.

Assessment: On-campus - Individual assignment: 40% + Group assignment: 10% + Final examination (3 hours): 50%. Off-campus - Two individual written assignments (40% and 10%): 50% + Final examination (3 hours): 50%