MGC2110

Principles of strategic management

(BUS)

Ms Linda McGuire

6 points + Two 1-hour lectures and one 1-hour tutorial per week + First semester + Clayton + Prerequisites: MGC1010 or permission

Synopsis: This unit introduces students to the language, concepts and theories of strategic management. Different perspectives on the nature of strategic management lead to competing theories and debates about what enterprises should do to sustain and improve performance. Students are introduced to key debates in the strategic literature and the practical implications for problem solving in order to develop their skills in critical thinking.

Assessment: Individual assignment: 20% + Group assignment: 20% + Examination (2 hours): 60%