ETF9660

Data model for marketers

(BUS)

Proposed to be offered next in 2002

Mr Alan McLean

6 points + 12 hours + First semester + OCDL

Synopsis: This is a course in statistics designed for postgraduate students in marketing, with a strong emphasis on the use of statistical models in marketing research. Topics include: probability models; use of descriptive statistics; prediction; comparing populations; cross tabulation, ANOVA and regression models; use of Excel in statistics.

Assessment: Assignments: 50% + Examination (2 hours): 50%