ETF2211

Statistical methods for retailers

(BUS)

Mr Alan McLean

6 points + First semester + OCDL + Prerequisite: ETX1640 or ETX1100

Synopsis: Role of market research in retailing; external information sourcing; research design; sampling; research and administration; data analysis and interpretation; sales and market forecasting; presentation of research data and questionnaire design.

Assessment: Three assignments: 40%, 40%, 20%