COM3060

The Practising Consultant

(ART)

David Dunstan

6 points + 3 hours per week + Second semester + Clayton + Prerequisite: First year sequence in Communication

Synopsis: This unit explores the nature of work in the communications and cultural industries (publishing and new media, newspapers, public relations, tourism, community arts, etc.). It will include fieldwork excursions, guest lectures, cast study approaches drawing on the experience of selected individual professionals. Reading will accompany lectures and practical fieldwork tasks. Students will be expected to formulate and (with assistance)work on their own consultancy/intern project. Related topics include the creation and supervision of teams; use of specialists, information technology, media skills, publishing and other topics.

Assessment: Report/exercises(1000 words): 30% + Long essay/project(2500 words): 50% + Examination (1000 words): 20% + Particiapation/presentation media exercise: 10%