COM3040

Travel Writing and New Technologies

(ART)

David Dunstan and Victoria Peel

6 points + 2 hours per week + First semester + Caulfield, Clayton + Prohibitions: COM2040

Synopsis: This unit provides an understanding of the role and practice of a range of communication media important to the tourism industry. First half examines the development and practice of travel publishing in diverse formats including journal articles, brochures, guidebooks and media releases. Second half introduces students to the applied use of new technologies in tourism. This includes text and web-page design and the implications of E-commerce for the travel industry.

Assessment: Book review (1000 words): 20% + Encyclopaedia entry (text and electronic versions): 20% + Website production: 25% + Examination (90 minutes): 25% + Attendance and participation: 10%