BTX9890

Law, privacy and ethics in marketing

(BUS)

Mr Brendan Sweeney

6 points + one week block + Second semester + Caulfield

Synopsis: Topics include law and regulations relevant to contract, delivery, advertising and distribution; information privacy law and ethics; self-regulation; corporate compliance.

Assessment: Journal (research and recommendation) and oral presentation (3000 words): 30% + Problem (3000 words): 40% + Examination: 30%