ATM5090

Applied industry research

(ART)

Jeff Jarvis

12 points + 2-hour seminar per week + First semester + City

Synopsis: The role of research in the tourism industry. The existing base of secondary information, including publications such as The International Visitor Survey and the Domestic Tourism Monitor, and how they can be used in the industry. The methodology for designing quantitative and qualitative studies and how the results can be interpreted statistically and graphically.

Assessment: Analytical assignment/take-home exam (2000 words): 30% + Group research report (6000 words): 50% + Research presentation: 10% + Class participation: 10%